Overview
Fry, Inc., headquartered in Ann Arbor, Michigan, is a leader in eCommerce solutions. Their multi-channel integration accounts for all aspects of commercial websites by strategically aligning business goals, technology, and consumer expectations. During Fall 2007, I worked with the User Experience Group on a number of client and in-house projects.
Projects
The full deliverables for these projects are confidential and so I am only able to provide a cursory overview.
- Collaborated in the analysis of a multi-site client project for invitations and personalized paper goods. Developed an innovative taxonomy based on a chronology of actions in place of a traditional product-based organization. The new taxonomy is currently being incorporated into the redesigned websites.
- Developed a usability testing plan and materials to be used quarterly in gaining insights into consumer behavior and shopping trends.
- Created conceptual designs based on research and competitive analysis that seeks to support different shopping behaviors such as browsing, comparison shopping, and recurring purchases.
- Produced functional specifications, wireframes, and flow diagrams for various client projects.
Tools and Methods
- Taxonomy Analysis
- Competitive Research
- Wireframes
- Conceptual Design
- Functional Specifications
- Flow Diagrams
- Usability Test Development