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The following represents my current body of work. It may seem a bit eclectic at times, but I see it as a rather rounded approach to understanding and designing for people. People like you and me who crave information and don't want anything holding it up, hiding it, or overly complicating it. It can be pretty or even fun just as long as you give it to us straight.

You can also take a look at my résumé if you are so inclined.

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Kaya Day Spa

Apr. 2006 to Present |  www.kayadayspa.com

Overview

Kaya Day Spa, located in Chicago’s West Loop, is a full-service day spa offering unique and luxurious treatments. I have worked with Kaya both on the maintenance of their website as well as the production of email campaigns. The campaigns are designed to promote new services, upcoming events, and new arrivals to their boutique. Each campaign is customized to the promotion and coinciding event, holiday, or season. Subscriptions to the campaigns have steadily increased since they began in 2006 and click-through rates have consistently proven to be higher than average.

Screenshots

Kaya Day Spa Special Occasion Announcement
Kaya Day Spa eCampaign NewsletterKaya Day Spa Special Occasion Announcement

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