cathie toshach polaroid picture

The following represents my current body of work. It may seem a bit eclectic at times, but I see it as a rather rounded approach to understanding and designing for people. People like you and me who crave information and don't want anything holding it up, hiding it, or overly complicating it. It can be pretty or even fun just as long as you give it to us straight.

You can also take a look at my résumé if you are so inclined.

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Internet Public Library

Fall 2006 to Spring 2007 |  www.ipl.org

Overview

The Internet Public Library (IPL) is an online public service providing research and reference tools on nearly every conceivable subject. The website offers targeted content for teens and children through separate portals, Teenspace and Kidspace, respectively. I collaborated with the IPL team to update Kidspace education modules, conduct an analysis of the global website, and create and present design concepts for a renewed interface and improved user experience.

Project Goals

  • Develop a more cohesive taxonomy, site architecture, and global navigation.
  • Strengthen the IPL brand and provide distinct identities for Kidspace and Teenspace.
  • Create a cleaner and more appealing aesthetic.
  • Update markup and styling to conform with best practices and allow for more efficient maintenance.

Deliverables

  • Conducted a comparative evaluation of similar sites in terms of aesthetics, functionality, and usability.
  • Evaluated existing taxonomy and site architecture and provided potential solutions and recommendations for further consideration.
  • Developed distinct, branded identities for the IPL, Kidspace, and Teenspace.
  • Created design concepts for each of the three main sections that offered a global navigation, consistent page layout and aesthetic, and improved section-level navigation.

Screenshots

IPL Common Home Page Design Concept
IPL Common Landing Page Design Concept IPL Common Secondary Page Design Concept IPL Kidspace Home Page Design Concept IPL Kidspace Landing Page Design Concept IPL Kidspace Secondary Page Design Concept IPL Teenspace Home Page Design Concept IPL Logo Design Concept IPL Logo Initial Design Concept IPL Logo Initial Design Concept

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