cathie toshach polaroid picture

The following represents my current body of work. It may seem a bit eclectic at times, but I see it as a rather rounded approach to understanding and designing for people. People like you and me who crave information and don't want anything holding it up, hiding it, or overly complicating it. It can be pretty or even fun just as long as you give it to us straight.

You can also take a look at my résumé if you are so inclined.

Ann Arbor Rotary Club

Overview

The Rotary Club of Ann Arbor is a local chapter of Rotary International, which works with the community on a number of projects fostering quality of life, cooperation, and understanding. Wishing to update their online presence as well as member features, the Club has commissioned me to redesign the visual interface as well as migrate it to the open-source, content management platform, Drupal.

Project Goals

  • Design a contemporary and standards-based visual interface that represents the vision and identity of the Rotary Club.
  • Restructure the navigation and organization of the website to be more accessible and friendly.
  • Migrate to the Drupal platform for better content management and to support distributed responsibilities among members.
  • Allow for the weekly newsletter, The Harpoon, to be easily assembled using website content.

Status

The redesign of the website is currently in production and is expected to be launched later this year.

Tools and Methods

Screenshots

Ann Arbor Rotary Club Design Concept - Home Page

Kaya Day Spa

Overview

Kaya Day Spa, located in Chicago’s West Loop, is a full-service day spa offering unique and luxurious treatments. I have worked with Kaya both on the maintenance of their website as well as the production of email campaigns. The campaigns are designed to promote new services, upcoming events, and new arrivals to their boutique. Each campaign is customized to the promotion and coinciding event, holiday, or season. Subscriptions to the campaigns have steadily increased since they began in 2006 and click-through rates have consistently proven to be higher than average.

Screenshots

Kaya Day Spa Special Occasion Announcement
Kaya Day Spa eCampaign NewsletterKaya Day Spa Special Occasion Announcement

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Untitled Prison Project

Overview

A joint collaboration between the University of Michigan’s School of Information and the Archives of Michigan, the Untitled Prison Project website will provide online access to research and educational resources on the subject of state prisons, reform, and related social topics.

The website will feature the State Prison of Southern Michigan (SPSM) and the archives of the Rev. Albert Ewertt, Chaplain of SPSM (1933-1935). The materials are provided by the Archives of Michigan and include inmate stories, letters, artwork, and photographs.

Status

During Summer 2007, much of the content to be featured on the website was digitized and along with my partner, Kate Bergeron, it has been cataloged for use on the website. As I continue to work on processing the digital images, Kate works on creating inmate, facility, and offense records. In the coming months we will also work towards integrating teaching aids and other learning guides for researchers and students.

The website is built on the Expression Engine content management platform. The following screenshots show our working documents for data models and relationships, work flows for creating image and inmate records, and a proposed site map.

Screenshots

Untitled Prison Project Design Concept - Home Page
Untitled Prison Project Design Concept - Home Page Untitled Prison Project - Proposed Site Map Untitled Prison Project - Relational Map Untitled Prison Project - Image Record Process Flow Untitled Prison Project - Inmate Record Process Flow Untitled Prison Project - Sample Image Untitled Prison Project - Sample Image Untitled Prison Project - Sample Image

Ann Repp Millinery

Ann Repp Millinery Logo

Overview

Ann Repp is a craftsman and artist based in Chicago, Illinois. She designs unique and whimsical hats in addition to her bookbinding work. Ann has commissioned me to complete a website featuring her millinery work along with a separate interface for her bookbinding business. The design for the website was produced by another individual and will be somewhat updated to reflect Ann’s new work and business direction. The website is expected to launch later this year.

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Ann Repp Bookbinding

Ann Repp Bookbinding Logo

Overview

Ann Repp is a professional bookbinder based in Chicago, Illinois. Her work includes exquisitely handcrafted albums, books, and journals. Ann has commissioned me to design and develop a website for her bookbinding business as well as complete a separate website for her millinery work. The bookbinding work will be used to promote Ann’s work as well as provide information to her customers on the processes, materials, and techniques she utilizes in completing each project. The website is expected to launch later this year.

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