Cathie Toshach polaroid picture

For a more formal account of my professional experience, I present to you my résumé. You may also download a PDF copy and view my online portfolio.

Objective

Seeking a position where the skills and knowledge of information and interaction design are both required and honed. Interested in the creation of systems and services that are informative, useful, and engaging.

Qualifications

  • Experienced design professional with both the technical aptitude and creative knowledge to deliver compelling, sustainable solutions.
  • Skilled at identifying and communicating audience needs and client objectives.
  • A multidisciplinary background provides for fresh approaches, versatility, and a strong team contribution.

Experience

FREELANCE WEB DESIGNER

2001-Present
Information Architecture, Requirements Gathering, XHTML, CSS, Accessibility

  • Website conceptualization, wireframing, design, and production.
  • Work directly with clients to achieve business goals and insure ROI.
  • Practice and adhere to web-based standards, accessibility, and usability.
  • Print and identity design conceptualization and production.

FRY, INC., USER EXPERIENCE GROUP

Ann Arbor, MI, Fall 2007
User Experience Design, Usability, Taxonomy, Consumer Research, Information Architecture

  • Developed an innovative, action-based taxonomy for a multi-site client project that organizes products by a corresponding event. Designed to support novice event planners to be more informed consumers.
  • Created conceptual designs for online shopping carts that support different shopping behaviors, such as browsing, comparison shopping, and recurring purchases.
  • Designed a usability test plan and materials focused on gaining insights into consumer behavior and shopping trends.
  • Produced functional specifications, wireframes, and information flow diagrams for various client projects.

NEW YORK PUBLIC LIBRARY

New York, NY, Summer 2007
Usability, Heuristic Evaluation, Competitive Analysis, Taxonomy

  • Collaborated with the Digital Library Program staff in evaluating the functionality and usability of the Digital Gallery, an online repository consisting of over a half million images.
  • Conducted one-on-one usability tests to gauge where components of the interface either confirmed or defied user expectations.
  • Developed personas based on archetypal users for use in future design iterations.
  • Performed an extensive analysis of comparable websites; presented findings in a final report and take away sheet.

UNIVERSITY OF MICHIGAN

Ann Arbor, MI, 2006-2007
Information Architecture, Usability, Graphic Design, XHTML, CSS, Accessibility

Projects include: ipl.org and detroitcenter.umich.edu
  • Developed conceptual designs for the Internet Public Library (IPL) that addressed breakdowns in labeling, organization, and consistency. Designs provided for stronger branding, global navigation, and uniform page layouts.
  • Produced and maintained the University of Michigan’s Detroit Center website.
  • Worked directly with Center staff to design and develop features for owner-controlled content management including an events calendar, reporting tools, and online reservations.
  • Created and conducted onsite and remote testing of the Detroit Center website to inform future design considerations.

Education

UNIVERSITY OF MICHIGAN, SCHOOL OF INFORMATION

Ann Arbor, MI, 2007
Masters of Science in Information, Concentration: Human Computer Interaction

DEPAUL UNIVERSITY

Chicago, IL, 2001 and 2003
Web-Based Standards Certification and Web Design Certification

COLUMBIA COLLEGE

Chicago, IL, 2001
Bachelor of Arts, Photography

Skills

Software

Photoshop, Illustrator, Omnigraffle, Textmate, Eclipse, Visio

Web Design

XHTML, CSS, Drupal, WordPress, ExpressionEngine, Sitemaker

Languages

Working Knowledge: Javascript, Ruby on Rails, Java, PHP, Perl